One of his sons, David, then 11, and Bruun, then 9, recorded the jingle in a small recording studio in the family’s living room. Mr. Trentlage delivered the recording to the Oscar Mayer headquarters in Wisconsin, but it was a year before the jingle was selected as the winning entry, Bruun said. The company played it before a series of focus groups, and “that’s the one that surfaced over and over” as the favorite, she said in an interview Thursday. When the song debuted on a Houston radio station in 1963, listeners, thinking it was a pop tune, requested that it be played repeatedly, Judann Pollack, deputy editor at Advertising Age, said Thursday. Over the years there have been perhaps 25 advertising tag lines or jingles that have truly remained memorable, she said, and “this is definitely one of them.” John H. Murphy II, a professor emeritus at the Stan Richards School of Advertising and Public Relations at the University of Texas in Austin, said the jingle was remarkable for “its longevity and uncanny freshness” after so many years. Mr. use this linkTrentlage’s work was “one of the great single accomplishments in advertising history,” the professor said in an email Thursday, adding, “As far as jingles go, the OM jingle is one of the best all-time.” The song became part of the fabric of American culture, with airings on the children’s television show Captain Kangaroo, on the cartoon show The Jetsons and on an episode of the The Simpsons in the 1990s, according to the Wisconsin Historical Society, which has among its possessions Mr.
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